For more than a decade in the web industry, our experts have recognised a recurrent problem: clients often find themselves caught between a rock and a hard place when attempting to get their great idea off the ground digitally. Conventional website development by professional firms can cost thousands – much too steep for many small start-ups and private individuals. The process may also be drawn-out and the end product overwrought, with developers charging clients for unnecessary work on features that prove superfluous. Hoping to avoid undue expense, some entrepreneurs resort to DIY web design. Typically this means far too many valuable hours spent simply learning the rudiments of a development suite never to be used again – and rarely does it lead to a professional-looking, secure website with the functionality and character originally intended.